case.study — smart electricals
Chota Don
client
Smart Electricals
year
2026
disciplines
Ad FilmTVC
credits
- DirectorRishit
- DOPDevashish
- ProducerLabhansh
- EditRishaank
- SoundAnubhav
Smart Electricals makes the hardware nobody thinks about until it fails — MCBs, switches, cables. Our brief: make Delhi care about a circuit breaker. Our answer: give it a personality the size of a mafia boss and the height of a matchbox.
“The don doesn't raise his voice. He trips the circuit.”

One TVC for a Delhi-based electrical brand, built to make a commodity category feel like a character. Sister film: Sid — same client, very different energy.
next.project
Sid
