case.study — smart electricals

Chota Don

client

Smart Electricals

year

2026

disciplines

Ad FilmTVC

credits

DirectorRishit
DOPDevashish
ProducerLabhansh
EditRishaank
SoundAnubhav

Smart Electricals makes the hardware nobody thinks about until it fails — MCBs, switches, cables. Our brief: make Delhi care about a circuit breaker. Our answer: give it a personality the size of a mafia boss and the height of a matchbox.

Final film drops here — placeholder loop for now.

“The don doesn't raise his voice. He trips the circuit.”

Chota Don — production still placeholder — Production still — placeholder until the final grade lands.

One TVC for a Delhi-based electrical brand, built to make a commodity category feel like a character. Sister film: Sid — same client, very different energy.

next.project

Sid