Stable Protein

Sanjeev is a fitness enthusiast now. He also, like a lot of traditional Indian fathers, still has his reservations about supplements. Stable Protein walks straight into the contradiction with a protein drink that looks like water.

The humour does the convincing. Change what the product looks like and the objection stops being about protein at all.

Spec work, commissioned by our sister studio BrickBrack — brickbrack.com. The full cut, disclaimer and all, is on YouTube.