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case.study — paisapal

Apna Time, Apna EMI

client

PaisaPal

year

2024

disciplines

TVC3D/CGI

credits

  • DirectorZ. Merchant
  • CGI LeadRender Bhaiya Studio
  • EditP. Nair
  • VOD. Kaul
  • ProducerA. Chadha

Fintech ads are usually a montage of people smiling at phones. PaisaPal asked for trust without the snooze. So we gave their mascot — a ten-rupee coin with opinions — a full CGI performance and one very catchy monologue about EMIs.

“Trust isn't built with suits and handshakes. It's built when the coin looks you in the eye.”
Lookdev still — coin material study, brushed metal with warm bounce
Four weeks of lookdev so a coin could raise one eyebrow.

One 45-second TVC and a mascot the internet immediately adopted. Brand recall up 22 points. The coin now has fan art. We don't ask questions.

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Glow Toh Sahi — poster