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case.study — chamak skincare

Glow Toh Sahi

client

Chamak Skincare

year

2023

disciplines

PhotoReel

credits

  • DirectorN. Kapoor
  • PhotographerT. Sen
  • Macro UnitK. Reddy
  • RetouchStudio Rang
  • ProducerA. Chadha

Chamak's serum works. That's the whole pitch. No 47-step routines, no lab coats. We shot texture so close you could hear it — macro droplets, slow pours, skin that looks like skin. Glow toh sahi, baaki sab noise.

Key visual — serum droplet catching a soft rose-gold highlight
“When the product is honest, the camera just has to stay out of its way.”
Macro lens, one droplet, forty minutes of held breath.

Twelve stills and eight reels that carried Chamak through two festive quarters. Cost per acquisition dropped 31%. Shine on.

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