Thanda Thanda Cool

Frostbite wanted a launch film for their iced chai. The brief said 'refreshing'. We heard 'make the whole mohalla shiver'. Forty degrees outside, minus two on screen — we shot a heatwave and graded it into a cold wave.

“The first sip lands and the entire street goes quiet. Then: WHOA.”

One 60-second TVC, three 15-second cutdowns, and a chorus of 'thanda thanda cool cool' that refused to leave anyone's head. The client's words, not ours: sticky.