Kicks That Kick Back

DontWalk makes sneakers for people who treat footpaths like dance floors. So we skipped the studio, hired three street crews, and shot twelve reels across Hauz Khas, Bandra and a very confused parking lot.

“Every reel ends one frame before you expect it to. That's why you watch it again.”

Forty million organic loops in six weeks. The sneakers sold out twice. The parking lot has since asked for royalties.