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case.study — vastra

Shaadi Season Sale

client

Vastra

year

2024

disciplines

PhotoCampaign

credits

  • DirectorN. Kapoor
  • PhotographerT. Sen
  • StylingHouse of Zari
  • ProducerA. Chadha
  • RetouchStudio Rang

Vastra sells lehengas online, which means their ads fight for attention between memes and cricket scores. Our answer: shoot wedding-wear like a period thriller. Deep reds, hard shadows, one runaway bride who is clearly having the best day of her life.

Campaign key visual — crimson lehenga sweeping across a charcoal haveli corridor
“Nobody remembers a catalogue. Everybody remembers the bride who ran.”
Forty metres of silk. Two ceiling fans. Kamaal.

Eighteen key visuals, six films for stories, and Vastra's best shaadi season since launch — 3.1x return on ad spend, aur public bole WHOA.

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