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case.study — noodlebox

Midnight Maggi Run

client

NoodleBox

year

2024

disciplines

Ad Film

credits

  • DirectorR. Khanna
  • DOPS. Iyer
  • EditP. Nair
  • MusicBawa Beats
  • ProducerA. Chadha

NoodleBox delivers instant noodles at 2 a.m., which is less a business and more a public service. The film follows one hosteller's heroic journey from bed to doorbell — shot like a heist, scored like a war epic.

Bhookh has no bedtime. Neither do we.
Still — steam rising off the bowl, warm top light, everything else black
The steam is real. The actor's tears of joy, also real.

Ninety seconds, one location, zero dialogue until the last line. It became NoodleBox's most-shared asset ever, mostly at — you guessed it — 2 a.m.

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