case.study — noodlebox
Midnight Maggi Run
client
NoodleBox
year
2024
disciplines
Ad Film
credits
- DirectorR. Khanna
- DOPS. Iyer
- EditP. Nair
- MusicBawa Beats
- ProducerA. Chadha
NoodleBox delivers instant noodles at 2 a.m., which is less a business and more a public service. The film follows one hosteller's heroic journey from bed to doorbell — shot like a heist, scored like a war epic.
“Bhookh has no bedtime. Neither do we.”

Ninety seconds, one location, zero dialogue until the last line. It became NoodleBox's most-shared asset ever, mostly at — you guessed it — 2 a.m.
next.project
Apna Time, Apna EMI
